This project was a basis on a type specimen screen as we were asked to create this for the first project with the varies names of artists within the typography movement as for example i chose Louise Fili, Max Meidegner and Paul Renner with the type faces Helvetica, Marseille and Futura. this design can have colour but must have no images just text as shown in my designs.
These images below I was heavily inspired by as I thought all these pieces were similar but had the same continuity throughout them all. I chose these as in my original sketches I had the letters forming into one another and I thought this would be a good way to display the lettering instead of it being in one continuous line. these were all found on Pinterest as this is my amin inspiration app i go to.
The type face Marseille was created by Louise Fili in the 1980s as a 1920s style font with a inspiration for the art deco phase and art nouveau. This type has six weights all concluding of thin, light, regular, medium , semi bold and bold.
I chose Marseille as I wanted a unique type to create a more in depth focus into what the type was meant for e.g. poster design and movie poster design. I really liked how some characters in the type was very unique than other for example the ‘s’ is very interesting as the shape for it s very simple yet effective. also this type is a sans serif typography as there are no flicks at the end of each letter or symbol.
I chose Futura as well for my typeface to do a deep dive into as I wanted a somewhat normal typeface and to see what I could achieve with this in a different way. Futura is a typographic style that was created by Paul Renner in the 1920s this type is also a sans serif type which I wanted a clean and refined look to my screen. during the 1920s era Futura was a big font to be chosen as this was for many a regular basis type as this would have been in posters and nowadays in street signs and other basic instructions.
I chose Futura as my second design as I wanted something a bit more similar to a normal type and this was very different to Marseille as the type is very basic and fluid. I really liked Futura for the blending of the letters as I thought this was easier than the Marseille type from my original sketches.
Finally I chose Helvetica as my final design as I thought this would be interesting as this is sort of a mix between the two previous fonts yet all the font i have chosen are sans serif. Helvetica was created in the 1950s by a Swiss designer Max Meidegner. this font was a main gate way for the new typography style in 1950s Switzerland throughout this Helvetica was named before as Haas Grotesk but later changed to Helvetica in the 1960s.
I chose Helvetica for my last design as I wanted something similar to be done but yet different to the Futura design as I wanted to keep the blended lettering idea. also this font was easier to manipulate than the others through working with them before and knowing which way to put each letter from my sketch designs.
My sketches below are a few different variations of the type specimen screens that I have made for all three I have made 8 different design and by feedback I was advised to the more shapely ones such as the first on my Marseille sketches.
