to recreate or focus on a sub brand for libraries NI. for this project we were tasked to create a brand design for Libraries NI which i will be creating a full re brand for their company. i will be targeting this towards the people who use the libraries and who are new to them as well. with this brief this has a very broad outlook onto the library brand and how many assets are needed which i will be trying to apply to my own project. with this research is needed throughout the first process of the strategy i will be approaching.
the secondary research i have followed continues with the library on app and libraries NI own app these are both completely different a is thought library on is more organised and cleaner than libraries NI. also my primary research we were tasked to go to a library around the city i chose to go to the ulster university own library as i thought this was a good way to see what libraries have on such as the valentines day stand below this shows how different events can be shown or represented in a library. also i noticed alot of commanding signs around such as SHHH!!, this could be very off putting to any who are there for a meeting or needing to talk while in the library.
https://www.librariesni.org.uk/
from the over view of this website there is a lot of aspects that aren’t very good for example the layout is a bit boring and the colour scheme is too much if you are going to be on the website for a long amount of time. for a brand to be as big as what Libraries NI is i thought the website and branding would have been better than what it is for example when going through the website itself i have clicked onto browse/read which has directed me to a different tab instead of this to go directly to the page and not jump straight to another tab.
some good qualities of this website would be the amount of information is good for if you are looking for something specific and the book layout is very good with a scroll feature added for extra selection.
what i get from this website is to further bring what they are trying to achieve which is a working website that can be navigated through a navigation button and the amount of information is what i will be bringing into my own sub brand.
the naming process for this project was quite tricky for me due to the naming process needing to be crucial for the succession of the project so i gave 3 stages of naming the first came with a critque which i personally didn’t like any of these names but the most popular was nooks and books but again is a lot to say so i was suggested to shorten this. i then for my second stage came up with some other names and went through the process again which tall tales and imagination emporium was popular but again i personally didn’t like these. finally i was settled with ‘The Little Book Loft’ i liked the encorporation with loft so this will be my sub brand name for the project.
