IXD 103 branding and identity
this week we followed on how our first project is going to be around the topic of libraries and how the libraries NI is to be re branded and redesign into a better and unique design. the aspects of this project will be on how we are to process this and on the development of the project within all assets whether this will be a product or website. there is two directions we can take for this project this would be a full re brand or redesign with a sub brand.
the brand pyramid is very important for re branding a company or branding in general. these are what a designer focuses on and what needs need to be met for the brand to succeed.
1, brand- emotional connections need to be made which need to fair outweigh the audience to the features of the brand
2, experience for the user is needed for excellent branding
3, products are an essential towards the the end of the value propisition
these are the main 3 re branding steps for a designer to make when creating the brand.
questions to ask yourself as a designer