IXD 101 fundamentals of design
This week we were learning about how the golden ration is fundamental in design processes and how this will be influential for our own use. Also using the golden ration throughout artworks not just design but photography as well throughout the class we learned on how principles can reflect on the design process. By using this we made quotes from different designers using typography methods.

The golden ration was constructed by leonardo divinici (approximately 1.618) for the exact golden ration measurements. The illustration of Luca Pacoilis book Divina Proportione has leonardos initial sketch of a man with a grid like system this is where Phi number and spiral structure comes from.

The mathematical structure to the golden ratio is ;
1 1 2 3 5 8 13 21 34 etc.
This is German phycologists in the 1920s who made a discovery through physiology or what people thought around them and how illusions come into the design world. The principles are;