IXD 103- exploring identity
the process of branding concludes with how a brand is to be completed and what steps are to be included with the branding cycle.
Word marks vs Logo marks
word marks are letter based logos and have a distinct type face rather than a logo mark which has a symbol or icon within the mark itself.
pictorial and abstract logo marks consist of both an image and rather than a abstract image as well such as Pepsi logo this is a very abstracted version for Pepsi and rather than pictorial such as an apple for apple themselves which is a pictorial image for their branding. also with this although abstract logos aren’t used as commonly as pictorial this is a good way for their consumers to figure out what the brand is about and how this communicates with what it entails.
monogram- letter forms- combination
dynamic- emblem- characters -
through this as a company i can inform through a name mark, symbol, colours, type and fifth element these are all elements for a design programme and with this is a plan that designers use which outline the milestones of a brand or project in the design industry. the main characteristics for a design programme are task and timelines and using a critical path in order for succession in a brand.
