UXD 103- exploring identity
this week we focused on how research and brand application is used throughout for branding to be successful. also the use of values and main points in a brand is for the user to be able to relate tot he brand itself by adding personality to it.
The use of brand values conclude with them having functional benefits with emotional and expressive benefits as well these are very important for a brand as the use of benefits can entice the user and make them follow what the brand stands for. also some questions some ask for a successful brand is;