UXD 103- exploring identity
research is a very important area of design within creating a brand this allows for discovery on what other brands have that you do not and to see what your brand is missing that others may ahve with this the identification with this is application thsi is a great way to show what assets can be used throughout a brand for example merchandise is normally a big way to introduce a brand to their user.
The use of brand values conclude with them having functional benefits with emotional and expressive benefits as well these are very important for a brand as the use of benefits can entice the user and make them follow what the brand stands for. also some questions some ask for a successful brand is;